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Written by goldenanorak
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Wednesday, 02 May 2007 |
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Every major publisher in the country at this point is asking the same question. How can we best monetise our Video On Demand. (VOD) This is so important because dowloads cost bandwidth. This time last year Youtube was spending 800,000 dollars a month on it. Goodness knows what they are spending now.
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Written by Eric Picard
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Wednesday, 25 April 2007 |
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Frequency capping enables a publisher to set restrictions on the number of times a unique site visitor is exposed to a specific piece of creative. There are many reasons an advertiser would request creative be frequency-capped. The main reason is to control delivery so a media buy is distributed evenly across a specific audience, rather than many times to a few people. |
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Written by goldenanorak
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Monday, 16 April 2007 |
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One way of judgeing how well your campaigns are doing is to compare with the averages. What follows is a list of ad sizes broken down by click rate and country. They are based on a sample of over 100bn ad impressions over 3 months. So I would say they are representative.
Note - 1x1 refer to Rich Media Overlays. |
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Written by goldenanorak
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Thursday, 29 March 2007 |
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There is always a mad rush for Glastonbury Tickets, and each year the site can't cope with the amount of people trying to go through the buying process. This small email, explains in not very technical terms what can be done to make sure I get through the booking process. I can't guarantee it will work this year, but for the last two it has. |
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Written by Eric Picard
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Friday, 02 March 2007 |
More than any other topic, people ask me every week asking about AJAX (define) impression counting. I'm known as something of a leader in the advertising metrics space, so this doesn't surprise me. I've been part of the Interactive Advertising Bureau's (IAB's) Measurement Guidelines Task Force, Broadband Committee , Rich Media Measurement Task Force, and numerous other efforts. These have all been worthwhile, if lengthy, engagements, and the IAB has done a great job of making the appropriate counting methods available to the industry and provides excellent guidance for auditing activity.
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